Category Archives : Legal Marketing RSS feed for this section

Blog Post Promotion Checklist

We have been talking for several weeks in the Diamond Reporting blogging series about the importance of having a blog as part of your overall marketing and client outreach strategy. Blogging is at its best when you keep it simple, follow basic blogging tips and remember to stay within legal blogging guidelines. Then comes the [...]

Marketing Your Firm: SEO

Having a website is a must in today’s ultra-competitive legal field. You’ll spend thousands of dollars and countless hours making your firm’s website into the perfect online representation of your firm. While having the website of your dreams is great, unless people can find it you won’t get the most bang for your marketing buck. [...]

Twitter for Lawyers: Engage Your Clients

Twitter is fast becoming a key way to communicate with anyone and everyone. You can catch up with friends, see what’s happening with your favorite celebrities and even build better relationships with your clients – all through Twitter. In case you’ve missed them, check out the other articles in our Twitter for Lawyers series. Twitter [...]

Twitter for Lawyers: Guide to Twitter Language

Our Twitter for Lawyers series has explained the reasons you should be on the social network, walked you though setting up your Twitter profile, given you suggestions of who to follow and set out guidelines on tweeting. Today, we will help the Twitter newbies out there understand the lingo and abbreviations often used on Twitter. [...]

Market Your Firm with Your Website

Companies must have an online presence, and law firms are no exception. The first step your online marketing efforts is with a website with updated content and visual design. Website content is key and should be the primary focus of your website. Consider including the following topics and/or section on your firm’s website: Attorney profiles [...]

How to use Social Media to Market your Firm

Businesses are spending more than ever on social media marketing, according to Duke University’s CMO Survey taken last month. In the next five years, social media budgets are expected to increase from their current rate of nine percent up to almost a quarter of businesses’ entire marketing budget. What’s the reason for the big increase? [...]

Marketing Your Firm: Naming Your Website

  For several weeks we have been focusing on marketing your firm with a website. As we have previously stated, a website is an organization’s flagship marketing channel. In case you missed our last two articles on websites, check them out: Marketing Your Firm: Your Website Marketing Your Firm: What a Law Firm Should Include [...]

Expanding your LinkedIn Network

Your LinkedIn profile will begin to attract potential clients to you but you need to be proactive to make the most of the professional network. It’s time to put your artfully crafted profile to good use. The purpose of LinkedIn is to build relationships. In order to do that, you need to set about connecting [...]