The main goal of your website is to draw potential clients and help them decide that your firm is the best choice. Including and optimizing key elements will increase the chances of reaching that goal.
Attorney profiles: For each partner, write a synopsis of his or her experience. Include their name, law school, jurisdictions admitted as well as more personal information to make attorneys relatable. This is a chance to sell your services. Explain what problems you can solve for clients.
Client lists and case studies: Make no mistake, your website is not purely information. It is a sales tool. Your firm’s website should tell stories about results and successes you have achieved. Include case studies to show potential clients what you have done before and what you are able to accomplish for them. Also post a list of current clients. Potential clients want to see names that they recognize.
Service descriptions: Your website should showcase all your firm has to offer. Talk about your firm specialties and areas of practice. How will your potential clients know what you do unless you tell them.
Industries served: If your firm caters to a specific industry, make it known. If you don’t specialize, list every industry in which you have experience. When a potential client sees their industry listed, they are more likely to enlist your services.
Contact information: The goal is to have potential clients contact you. Make sure to include your address, phone number, contact numbers and links to social media. A lot of firms choose to include a contact form where they can capture names, phone number and email addresses of potential clients. This allows you to convert people that hit your site into a lead.
In our next article on website building, we will talk about the benefits of creating a mobile responsive website for those searching for you on the go.