Businesses who market to other businesses tend to use social media differently than companies marketing to consumers. The legal community markets to both audiences, and it makes sense to take a look at social networks that work best for each. Let’s compare B2B vs B2C strategies.
Best Networks for B2C
Companies tend to engage with individuals while they’re on social media for personal reasons. Facebook is the number one social media platform for B2C marketing. According to Social Media Examiner, 67% of B2C social media marketing is accomplished on Facebook. Blogging makes up 11%, and Twitter 10%.
Social Networking for B2B
For B2B marketing, Social Media Examiner says LinkedIn accounts for 29% of social media activity, as does Facebook; Twitter accounts for 16%. It is clear that B2C marketing employs a more diverse array of social media platforms than B2B.
Social Media Strategies for Both B2B and B2C
B2B and B2C social media marketing do share some similarities. Both underutilize blogging. Since blogs are owned and controlled by the company itself, it should be higher on the list. Blogs should provide content to feed other social media platforms, and boosts SEO (a great bonus).
Speaking of SEO, did you know that YouTube is the second largest search engine behind Google? The video streaming social media network is great for both B2B and B2C marketing.
For businesses that benefit from inspirational or visual, Pinterest is a wonderful social media tool. It is especially popular in food, fashion and wedding planning industries.
It is clear that both B2C and B2B companies can engage with potential customers through various social media platforms. Whether you market to consumers or businesses, through social media you can nurture these prospects like others in your customer base. Social media marketing is only going to continue to grow and offer new opportunities to connect with the public. The sky is the limit.
[photo courtesy KROMKRATHOG/freedigitalphotos.net]