Tag Archives : Marketing

Marketing Your Firm: SEO Technical Structure

As we discussed in our introductory article on SEO, search engine optimization is an integral part of your firm’s overall marketing strategy. Search engines like Google, Bing and Yahoo, use complex algorithms to measure a website’s relevance by analyzing several aspects of the website itself. One of the main attributes that search engines scrutinize when they determine [...]

How to use Social Media to Market your Firm

Businesses are spending more than ever on social media marketing, according to Duke University’s CMO Survey taken last month. In the next five years, social media budgets are expected to increase from their current rate of nine percent up to almost a quarter of businesses’ entire marketing budget. What’s the reason for the big increase? [...]

Importance of Marketing Your Law Firm Online

The Internet has completely transformed the way companies market themselves. Law firms are no different. While some in the legal field may not think that online marketing is important, the numbers speak for themselves. In fact, there are more than 3.1 million Google searches for the words “lawyer” and “attorney” every year in the US. [...]

Marketing Your Firm: Brand Integration

  In the last installment of our Marketing Your Firm series, we talked about branding. A brand is the personality that identifies a product, service or company and how it relates to its customers, staff, partners and investors. An organization’s brand can encompass its name, term, logo, symbol, design, or combination of all of these. [...]