According to recent statistics, almost one quarter of all internet traffic is now accessed via mobile devices. It is easy to see why. There are currently 1.5 billion smartphones in use that serve as sidekicks and information gatherers. You can see it everywhere. Go to a public place with a crowd and you will notice that the majority are browsing the web on a smartphone such as iPhone or Android. Experts suggest that nearly all of the more than 5 billion mobile phone users worldwide will convert to smartphones in the next 10 years.
Chances are, since you are reading this blog, you are not in the cell phone business. So, why does this matter to your company? Like any business person you want to gain market share and let the world know what you have to offer. You don’t want to miss out on 25% of internet traffic, smartphone users.
But, if your website is not mobile responsive, you may be doing just that.
Mobile responsive websites provide mobile web users with an optimal experience. It detects when a visitors who are using a smartphone and “responds” to their smaller screen. Mobile responsive or optimized websites do not require the user to “pinch and zoom” to read content.
Here are the advantages of mobile responsive websites to consider:
Improved User Experience – No one wants to browse a desktop website on their phone, zooming in and trying to click on tiny links. Since mobile websites are specifically designed for handheld devices, research shows that they significantly improve user experience and satisfaction, which makes a positive impression on potential clients.
Faster Download Speed – Typically, mobile users are looking for instant and do not want to wait longer than a few seconds. Mobile websites are lighter than standard site and so, they load much faster. Faster download speed leads to increased loyalty and visitor satisfaction.
Targeted User Engagement – Engage visitors right where they are with mobile website features like click-to-call, mapping and GPS-enabled tools to alerts users that you have a location nearby.
Portability and Connectivity – Since mobile websites can be accessed anywhere, anytime, you will be in constant contact with your prospective customers.
Improved Search Engine Rankings – Mobile optimized websites earn higher rankings on search engines like Google and Bing. A higher ranking leads to more clicks and more visitors to your website.
Smartphone use is now the mainstream and businesses that want to thrive need to modify their marketing strategy to fit this new reality. In fact, analysts predict mobile phones will soon overtake PCs as the most common device from which to browse the internet. Organizations have an unprecedented opportunity to capitalize on this technology in its early stage by developing responsive websites that also engage users of PCs, smartphones and even tablets.
In our next article on mobile responsive websites we will continue to explore the basics by looking at different options for implementation.
[Photo courtesy sippakorn/freedigitalphotos.net]