Web DesignThese days, having a well-designed website for your business is a must. An attractive, clear, targeted website can make the difference between your success and failure. Just as you designed your business with your goals and ideals in mind, your website should also reflect your design sensibilities. A unique feature or theme can make an otherwise basic website into a work of art. Follow these website design tips to make your business stand out.

Make it Attractive
As the saying goes, “You never get a second chance to make a first impression.” That holds true for your website. Lackluster web design can turn off even the most interested visitor in an instant. Thousands of businesses lose potential revenue do to poorly designed websites. To avoid becoming part of that statistic, make sure you use a color scheme that speaks to your target audience and makes sense for your business. Pay equal attention to formatting. Aligning elements, careful spacing and consistent font styles help websites look professional and organized. Make sure that your home page grabs visitors‘ attention and makes a lasting, positive first impression.

Focus on User Experience
Your website must be easy to use and navigate. This should be your top priority for two reasons. Number 1 – Visitors will leave your website faster if they cannot figure out how to move through it. Number 2 – Search engines can more easily index websites with clear navigation structures. The more easily indexed the more your website will show up in search results. To make your website simple to navigate, use tabs, toolbars, menus and buttons that tell users where to click for information. Search bars and FAQ sections are also particularly helpful to those perusing your website.

Content is Important
While eye-catching design and interactive layout is important, a website’s content is what makes or breaks a website. Effective content will grab visitors’ attention and convince them to learn more about your company. Web design can be used to enhance the visual appeal of your website, but your main focus should be on content posted on your website. Make sure the tone and language you use are appropriate for your industry and target audience. Stay relatable and relevant by being keeping content conversational and fresh.

Keep it Simple
To borrow another common phrase, “Less is more.” Give your visitors’ eyes a break by eliminating unnecessary images, videos and advertisements on the page. Too much clutter can irritate visitors by  distracting and frustrating them. Content should be written on a 4th grade reading level and should not contain a book’s worth of information. You want to leave visitors wanting more so that they will contact you.

Clarity and Consistency is Key
Starting with your website’s layout and content, being consistent and clear ensures that your message gets across to your audience as you intend. Make your website easy to read and consistent by using a small family of colors and fonts, similarly designed pages and comparable tone.

Taking heed of the tips above takes attention to detail but makes a world of difference in the look and overall feel of the website. Your visitors will show their appreciation by spending more time on your site and turning into clients.

[Photo courtesy KROMKRATHOG/freedigitalphotos.net]